Upsie is an app and online service that provides a way for people to purchase protection plans for smartphones, electronics, appliances and more at a lower cost than at retailers and some online protection plans. This was the second iteration of Upsie’s brand guidelines. With being a new start up, most of the advertising Upsie was doing was social media, which can sometimes be an experiment to find the sweet spot of shareable and educational. After about a year of Upsie advertising online, we thought it would be best to reign in the brand guideline to reflect what we found was working.
Agency Curb Crowser
Creative Director Maranatha Wilson
Designer Jeremy Krzmarzick
Copywriter Lindsey Frey