(Apple) Watch the beat drop.

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Project Description

Upsie is an app and online service that provides a way for people to purchase protection plans for smartphones, electronics, appliances and more at a lower cost than at retailers and some online protection plans. This is a video that Lindsey Frey and I concepted to show that Upsie covers Apple watch at a time when the Apple watch was not available in the United States. Without having the actual product, the tracking was terrible on purpose.  The video ended up becoming one of our most shared videos on Facebook.

Don’t let damage to your Apple Watch ruin your iHigh. A 2-year Upsie warranty starts at just $29.

Agency Curb Crowser
Creative Director Maranatha Wilson
Director of Photography Josh Becker
Sound Nick Christopulos
Motion Graphics, VFX, Editing Jeremy Krzmarzick
Copywriter Lindsey Frey

Project Details

Client Upsie
Date 2014
Skills , ,  
View upsie.com

Apple Watch Smacking
Upsie Intro
Butterfly Hands with iPhone
Trademark Mouse Apple Watch
Making Out with Apple Watch

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